all about cass!

Hey! My name is Cassidy, and I’m currently pursuing a degree in Advertising and Brand Strategy with a minor in Marketing at the University of North Texas Mayborn School of Journalism.

I'm a creative mind with a passion for visual storytelling and making a real-world impact. In my free time, I enjoy making lattes and singing karaoke with my friends.

I've had the opportunity to work on diverse marketing and branding projects, from concept development to execution. Most recently, I competed in the National Student Advertising Competition with my university’s agency, where I contributed to a full-scale campaign for the NFL — earning 3rd place at the district level. I've also managed social media content and brand design for the coffee shop I am a barista at, crafting graphics and captions that authentically reflect the shop's voice and community identity.

I'm confident I'll make a meaningful contribution wherever I go.