take a peek at my resume.

PROFESSIONAL SUMMARY

Advertising and marketing student at the University of North Texas developing a focused practice in brand strategy, storytelling, and audience-centered content. Grounded in research and driven by creative instinct, I bring together design sensibility and social media fluency to craft messaging that connects. I think in terms of people first — who they are, what moves them, and how the right story reaches them — then work backward to build the strategy and execution that gets there.

EDUCATION

University of North Texas, Mayborn School of Journalism

Bachelor of Science Advertising and Brand Strategy

Pursuing a Minor in Marketing

August 2023 – Expected Graduation May 2027

  • Current GPA 4.0

PROFESSIONAL EXPERIENCE

National Student Advertising Competition, Agency 640 — Media Team

SPRING 2026

  • Contributed to a full-scale advertising campaign for the 2026 NSAC corporate sponsor, the NFL, competing against regional universities and earning 3rd place at the district level

  • Served on the Media Team, researching audience segments, analyzing media consumption behaviors, and identifying optimal channel strategies to reach target demographics authentically

  • Collaborated cross-functionally with creative, strategy, and account teams to ensure media recommendations aligned with the campaign's core insight and messaging direction

  • Delivered all work within tight competition deadlines, mirroring the pace and accountability of a real agency environment

West Oak Coffee Bar— Barista & Social Media Content Creator

AUGUST 2024 - PRESENT

  • Design graphics and write captions for the store's Instagram, promoting seasonal offerings, menu items, and community events while maintaining visual consistency with West Oak's brand identity

  • Develop content that reflects the shop's voice and aesthetic, adapting tone and visuals to engage a local, community-centered audience

  • Balance creative responsibilities alongside fast-paced service operations, managing order preparation, inventory, and closing duties with consistency and reliability

University of North Texas Hockey Club — Graphic Designer

SEPTEMBER 2023 - JUNE 2024

  • Designed promotional graphics for game announcements, player features, and tournament coverage, building a consistent visual identity for the club's Instagram presence

  • Collaborated with team leadership to align content with attendance goals, coordinating post timing around game schedules and campus visibility windows

  • Maintained a structured publishing schedule throughout the season, ensuring consistent audience touchpoints that grew student and community engagement

  • Contributed to an increase in in-person attendance by creating content that built anticipation and community investment around game days

TECHNICAL SKILLS / SOFTWARE

Design & Creative Tools

  • Adobe Photoshop, InDesign, & Lightroom

  • Canva

  • Google Slides

Social Media & Marketing

  • Instagram Marketing

  • TikTok Marketing

  • Media Planning (NSAC Campaign)

  • Audience Research & Segmentation

  • Campaign Concepting

  • Brand Copywriting

Professional & Office Tools

  • Microsoft Word, Excel, PowerPoint, & Teams

  • Google Workspace & Google Analytics

  • Slack

Marketing Competencies

  • Brand Strategy

  • Visual Storytelling

  • Audience Analysis

  • Consumer Behavior

  • Integrated Campaign Development

  • Media Mix Strategy

RELEVANT COURSEWORK

  • MKTG 2650 Culture and Consumption

  • ADVG 3000 Copywriting For Brands

  • MKTG 3010 Professional Selling

  • ADVG 3300 Ad Strategy & Insights

  • ADVG 3500 Ad Media Buying/Planning

  • MKTG 3660 Advertising Management

  • ​​MKTG 3720 Digital Marketing

  • MKTG 4120 Consumer Behavior

  • MGMT 4235 Social Entrepreneurship

AWARDS

  • Alpha Delta Sigma Honor Society, sponsored by The American Advertising Federation - awarded Spring 2026

  • President’s List for Academic Excellence - awarded Fall 2023, Spring 2024, Fall 2024, Spring 2025, Fall 2025, and Spring 2026