west oak coffee bar

Pasted above are some of my social media campaign designs for West Oak Coffee Bar in Denton, Texas. I created Instagram promotional graphics for seasonal drinks, events, and to create brand awareness. My roles for the coffee bar’s social media included graphic design, art direction, social media advertising, photography, copywriting, branding, and motion graphics. These posts were designed to increase engagement with seasonal promotions, create a cohesive visual identity, promote new menu items, drive foot traffic during slow weekday hours, and improve readability and consistency across posts.

I used warm brown and cream tones to reflect the café’s cozy atmosphere while maintaining high contrast for readability on mobile devices. Bold typography helped highlight limited-time offers quickly in users’ feeds. To create these posts, I used Canva, Adobe Photoshop, and Adobe Lightroom.

These posts helped promote seasonal menu items like the strawberry matcha, gained the Instagram account over 150 followers, and increased story interactions by 10%.