University of north texas hockey club
Pasted below are some of the graphics I created for the University of North Texas Hockey Team Instagram account during my time as the team’s graphic designer. I designed promotional and social media graphics for game days, player highlights, team announcements, recruitment, and brand awareness. My role with the team included graphic design and art direction.
These posts were created to increase engagement across the team’s social media platforms, establish a cohesive and recognizable visual identity, promote upcoming games and events, and improve consistency throughout the team’s online presence. I used bold typography, dynamic layouts, and UNT’s signature green, black, and white color palette to create visually engaging content that reflected the energy and competitiveness of the hockey program while remaining easy to read on mobile devices.
To create these graphics, I used Adobe Photoshop. The content helped increase audience interaction on Instagram, promote team events and game attendance, and strengthen the overall branding and visibility of the University of North Texas Hockey Team online.